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04/13/2006 02:21 PM ID: 53831VW Announce Golf Name Change for US Market

 

menupfeil04.gifGerman carmaker Volkswagen has announced it will be rebranding its Golf series in the United States, changing the name of the car to the VW Rabbit – the name in which the Golf was first sold under in the 1970s.

 

menupfeil04.gifGolf has been experiencing lacklustre sales in North America, since it changed its name in 1984. Last year, just 15,690 units were sold, down 36 per cent on the year before. VW is hoping to boost sales by playing on nostalgia.

 

menupfeil04.gifThe VW Rabbit will be released in the summer, with a starting price of US$14,990 and the Golf GTI will drop the Golf and become the VW GTI.

 

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Pues más o menos viene a decir que en Norteamérica han vendido muy pocos VW (alrededor de un 36% menos que el año anterior) y que van a cambiar el nombre del VW Golf, llamándolo VW Rabbit, a ver si con la "nostalgia" enganchan más adeptos!

 

Salu2!

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Eso quiere decir que a los americanos, más que el deporte les gustan los Conejos....................

 

Interesante punto de vista..................:risas:

 

eso daría para una larga y tendida charla :bien:.

 

Es que tenía que ponerlo...

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